Millenials and Wine 2.0

I like the article below. It's a good overview and relates well to why I started WTB 2.5 years back.

Tips to Market Wine to Millenials

The significant points to me:
  • wine has become accessible to everyone, including a much younger crowd
  • market to where the audience is, don't make them come to you
  • wine is about experience, it needs to be incorporated in
  • multi-channel marketing is an absolute requirement, but an integrated, penetrating campaign is much more valuable
I provide a fair bit more data and analysis in a report prepared for wineries. If you'd like the report, let me know! You can request it at:

WineTasteBuds Wine 2.0 Report

Thanks!

posted by
FRFTF
on
Tuesday June 30, 2009 09:14 AM


Comments

I am haivng a difficult time seeing www.windtsaetbuhsd.com in Safsfi 9.6, just thouught I might tell you abnout it!

posted by
seo lace
on
Monday May 03, 2010 02:29 PM


Any sharing with peers is welcome. Thanks.

posted by
PV
on
Saturday March 06, 2010 10:04 PM


I should email my pal about your post.

posted by
anon
on
Wednesday March 03, 2010 11:15 PM


Any updates coming ?

posted by
anon
on
Saturday December 12, 2009 10:14 AM



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